Role Overview
We are looking for a driven, articulate, and professional Lead Generation Specialist- Cold Caller to generate qualified leads and book discovery meetings with senior decision-makers across the KSA market. You will be the first point of contact representing Prima Consulting, targeting C-suite executives and heads of function in finance, risk, audit, and governance.
This is a high-impact role where your earnings are directly tied to your results. The right candidate will be a self-starter who thrives on building relationships, handling objections confidently, and consistently filling the pipeline with high-quality opportunities.
Key Responsibilities
- Conduct outbound prospecting via cold calling, LinkedIn outreach, and email campaigns targeting KSA-based companies.
- Identify and engage key decision-makers including CFOs, Chief Risk Officers, Heads of Internal Audit, Finance Mangers
- Qualify leads based on Prima Consulting’s defined Ideal Customer Profile (ICP) — confirming role, pain point, authority, and meeting readiness.
- Book and schedule discovery calls and meetings between qualified prospects and Prima’s senior consultants.
- Maintain accurate records of all outreach activity, lead status, and pipeline progress in the CRM.
- Follow up diligently with warm prospects to nurture them toward meeting conversion.
- Provide weekly reports on outreach volume, conversion rates, and pipeline quality.
- Represent Prima Consulting professionally and uphold the firm’s reputation in all prospect interactions
What Counts as a Qualified Lead
A qualified lead is defined as a prospect who meets ALL of the following criteria:
- Decision-maker confirmed: CFO, CRO, Head of Internal Audit, Head of Risk, or equivalent seniority.
- Company fit: Bank, insurance company, large corporate, or family conglomerate in KSA.
- Pain point identified: A relevant need has been articulated (e.g., IFRS compliance gap, upcoming regulatory deadline, audit readiness, family governance need).
- Meeting booked: A confirmed calendar appointment has been set with a Prima consultant.
Required Qualifications & Skills
- Minimum 1–2 years of experience in B2B cold calling, telemarketing, or outbound sales.
- Good spoken and written English — must be able to communicate professionally with senior executives.
- Arabic language skills (Gulf Arabic awareness preferred for KSA market engagement).
- Strong understanding of professional services, consulting, or financial services environments.
- Experience using LinkedIn for outreach; familiarity with tools like Apollo.io, Lusha, or Sales Navigator is a plus.
- Ability to handle objections with confidence, professionalism, and persistence.
- Highly organised with strong self-discipline to work independently in a remote setting.
- Comfortable with KPIs, weekly reporting, and performance-based accountability.
Preferred (Nice to Have)
- Previous experience targeting the GCC or KSA market specifically.
- Background in financial services, audit, or consulting industries.
- Experience using HubSpot, Zoho, or similar CRM platforms.
- Understanding of concepts such as IFRS, internal audit, or risk management.
What We Offer
- Flexible remote working arrangement — manage your own schedule.
- Uncapped commission with strong earning potential tied directly to your output.
- Full onboarding and training on Prima Consulting’s services and ICP.
- Access to prospecting tools .
- Clear lead qualification framework — no ambiguity on what earns commission.
- Exposure to senior-level consulting engagements and a growing regional firm.
How to Apply:
To apply, please send the following to: careers@primaconsulting.org
- Your CV or LinkedIn profile link.
- A brief note (3–5 sentences) describing your outbound sales experience and why you’re a fit for this role.
- Any examples of previous B2B outreach work or results (optional but encouraged).
Shortlisted candidates will be invited for a 20-minute video interview. We aim to respond to all applications within 5 business days.